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Cold War-era cartoon aimed at convincing workers that increased productivity brings about greater purchasing power.
This movie is part of the collection: Prelinger Archives
Producer: Sutherland (John) Productions, Inc.
Sponsor: Harding College
Audio/Visual: Sd, C
Keywords: Economics; Cold War; Animation: Advertising
Creative Commons license: Public Domain
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Steve Carras -
Subject: Correction for last reviewer
If you look at open, it's John Sutherland, a rival of Jerry Fairbanks, not Jerry himself. Understandble mix-up though.
Subject: Because it's fun!
Another great Jerry Fairbanks cartoon. Honestly, I am not too sure why this guy didn't rival disney in the feature films department, because this animated film is great!
This talks about the worker frustrated that, while his pay goes up, prices go up as well! It is then explained to why this is, and offers solutions (albeit somewhat primitive) to resolve this dilemma.
This all sounds rather dull, but some rather funny killer animation is happening here with some very clever ideas (check out the auto asembly line and the way beef goes to market!). Also add some very funny characters and you've got a MUST SEE on this site!
Steve Nordby -
Subject: Joe, the king of dolls production
In the spirit of films produced by Harding College and John Sutherland, presents a tunnel vision capitalist view of economics. This time, rising prices are blamed on increasing wages for workers, so the only hope for wages to keep up is for workers to produce more. Cartoon hero Joe comes up with an idea to increase produtivity so his company's owners will earn more profits, and then he gets a raise. So make more money for someone else, and they will reward you with a bit of it. It is kind of a fun cartoon in Technicolor in spite of this simplistic view of economics.
Christine Hennig -
Subject: Why Play Leap Frog?
What plays leap frog are wages and prices in a capitalist economy, as this film patiently explains to its Meet King joe-like hero, an employee at the Dilly Doll Company who gets upset after getting a raise and then finding out the price has gone up on his own company's product (this must have been the days before employee discounts). The explanation given for inflation is that labor costs so darn much. Essentially, the doll's higher price is directly attributed to worker Joe's raise, a depressing message to the workers this film was aimed at. But a way out is presented in the form of technologyadvances in manufacturing technology increase productivity and this supposedly keeps wages ahead of prices. I don't know much about economic theory, but this seems awfully simplistic and convenient to business owners. Besides that, the film has the patronizing tone of Meet King Joe. I doubt if many workers really bought this.
Ratings: Camp/Humor Value: **. Weirdness: **. Historical Interest: *****. Overall Rating: ***. Also available on An American Retrospective Through Animation.